Vanity 1300 Numbers Australia

A vanity 1300 number spells out your brand or a keyword your customers already know. It is a marketing tool that sits in your phone system.

Key Features

Search Keywords and Numbers

Search any word or number pattern to see which vanity combinations are available.

Instant Availability

Check what is free in real time before you commit to a spelling.

Memorable and Repeatable

Customers who hear your number once can recall and redial it days later.

Works on Every Plan

Add a vanity number to any 1300 plan, starting at $10 per month.

Route to Any Answer Point

Land your vanity number on a fixed line, mobile or external IVR.

Change Anytime

Update your answer points and number settings from the online console.

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A vanity 1300 number uses the phone keypad to spell out a word, like 1300-FLOWERS or 1300-TAXI. When your customers can hear your brand in your number, they remember it, and remembering is what turns an enquiry into a call. For a refresher on the basics, see our 1300 numbers page.

What Is a Vanity 1300 Number?

Every number has a matching set of letters on the phone keypad — 2 is ABC, 3 is DEF, and so on. A vanity number deliberately chooses digits so the whole number reads as a word, a phrase or a memorable pattern. Instead of asking customers to write down 1300 764 932, you tell them 1300-SMILE.

Why Vanity Numbers Work

Plain numbers are easy to forget; words are not. A vanity number gives you something customers can recall from a billboard, a radio spot or a conversation without reaching for their phone. It also reinforces your brand every time someone dials it, which makes it popular for trades, professional services and anyone running radio or print ads.

How to Choose Your Vanity Number

Start with the words people already use to find you: your business name, your trade, or a keyword customers search for. Keep the spelling short — the closer it is to your actual name or service, the easier it is to remember. Test the spelling out loud: if you have to spell it twice on the phone, it is not a vanity number, it is a puzzle.

Checking Availability and Getting Connected

You can search any keyword or number pattern and see availability in real time. If the exact spelling is taken, try common variations like 1300-YOURNAME vs 1300-YOUR-NAME, or a synonym customers would use. Once you have found your number, the connection steps are the same as any 1300 number — see our how to get a 1300 number guide for the full walkthrough.

What Does a Vanity Number Cost?

A vanity number runs on the same pricing as any 1300 number: plans from $10 per month, per-minute call charges and no setup fees. You are not paying a premium for the words — you are paying for the memory. For the complete fee breakdown, see our 1300 and 1800 pricing page.

Frequently Asked Questions

  • Are vanity numbers more expensive? No. They sit on the same plans and pay the same monthly fee and call rates as a standard number.
  • What if my preferred spelling is taken? Availability varies by number and keyword. Try variations, synonyms or a slightly different arrangement of your brand.
  • Can I move my existing 1300 number across? Yes, including vanity numbers, by porting your current digits to Simple Telecom.
  • Do customers need to dial letters? No — they simply dial the digits. The letters are a memory aid, not something you key in.