Call Tracking for PPC & Google Ads

Pay-per-click ads are expensive. Call tracking for PPC shows which keyword, ad and campaign actually produces phone leads, so you can stop paying for vanity clicks.

Get Started

Key Features

Keyword-Level Tracking

See which search terms drive phone calls, not just clicks.

Ad-Level Attribution

Compare the call performance of every ad in the account.

Google Ads Friendly

Worked with major advertisers to tailor this exact product.

Conversion Tracking

Mark calls as conversions and feed real ROI back to the account.

Call Recording

Listen to calls to understand what quality really sounds like.

Australian Numbers

Local and national numbers for every ad group.

Ready to get started?

Get Started

If driving leads is your goal, a phone call is a far stronger signal than a click. PPC call tracking tells you which keywords and ads actually produce calls. For the big picture, start with our call tracking page.

Why PPC Calls Matter

A click is a visit; a call is a conversation with a potential customer. For most service businesses the phone call is where the money happens, yet many PPC accounts are managed purely on click and click-through data. PPC call tracking puts the phone call back into the report.

How It Works

The setup is purpose-built for paid search:

Each ad group, keyword or campaign is assigned its own tracking number.
When a searcher clicks your ad and calls, it rings your main line.
The call is logged against the exact keyword and ad that produced it.
Your reporting shows calls, durations and conversions by keyword.

This is the same capability that a major advertising company approached us to build — it was so useful we launched it to the public.

What You Can Do with It

With call data tied to your PPC account you can:

Pause dead keywords — cut spend on terms that never ring.
Bid like a winner — push budget into keywords that generate real calls.
Report conversions properly — show clients or management real phone ROI instead of thirty clicks that "might" have converted.
Listen to your traffic — call recordings often reveal intent a click can't.

Built for How Advertisers Work

Every tracking service includes email notifications per lead, call whisper, conversion tagging and ROI reporting. Numbers come in local, mobile, 1300 and 1800 formats so your ads always display a number that suits, below budget or at the top.

Getting Started

Add dynamic number insertion so your landing pages always display the correct tracked number, and for the full pricing breakdown see our Call Tracking Pricing page. Services start at $5 per month with no contracts.